TOC: Intl J Mobile Mar


International Journal of Mobile Marketing, 1(2)

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areas: ecommerce: journals

International Journal of Mobile Marketing 

Relevant ARCategory: Marketing Journals 

Defining Mobile Commerce in a Marketing Context
Esther Swilley and Charles F. Hofacker

Individual Differences in the Use of Mobile Services among Finnish Consumers
Heikki Karjaluoto, Matti Leppäniemi, Craig Standing, Sami Kajalo, Marko Merisavo, Ville Virtanen, Sami Salmenkivi

Value-added Mobile Data Services: The Antecedent Effects of Consumer Value on Using Mobile Data Services
Kiseol Yang and Laura D. Jolly

The Moderating Role of Consumer Trust and Experiences: Value Driven Usage of Mobile Technology
JungKun Park, SuJin Yang

Consumer Attitude Toward Mobile Advertising in a Developing Country: An Empirical Study
Md. Humayun Kabir Chowdhury, Nargis Parvin, Christian Weitenberner, Michael Becker

Effecting social change in Asia: mobile interactivity the gateway to a new future
Geoffrey Handley

Mobile Marketing – The Chinese Perspective
Bojin Peng

The Development of Mobile Television: Examining the Convergence of Mobile and Broadcasting Services in Korea
Sangwon Lee, Sylvia M. Chan-Olmsted

Implicit Opt-in Mobile Advertising via the iPointer Selection Model
Christopher Frank, Markus Wuersch

Assessing Indian Students’ Perceptions Towards M-Learning- Some Initial Conclusions
Bhagyalakshmi Venkatesh, Rajendra Nargundkar, Feroz K Sayed, Shahaida P.

Information Search and Mobile Promotions
Alex Wang, Selcuk Adam Acar