ARC: Community: ELMAR: TOC areas: ecommerce: journals

International Journal of Mobile Marketing  Relevant ARCategory: Marketing Journals

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Defining Mobile Commerce in a Marketing Context
–Esther Swilley and Charles F. Hofacker

Individual Differences in the Use of Mobile Services among Finnish Consumers
–Heikki Karjaluoto, Matti Leppäniemi, Craig Standing, Sami Kajalo, Marko Merisavo, Ville Virtanen, Sami Salmenkivi

Value-added Mobile Data Services: The Antecedent Effects of Consumer Value on Using Mobile Data Services
–Kiseol Yang and Laura D. Jolly

The Moderating Role of Consumer Trust and Experiences: Value Driven Usage of Mobile Technology
–JungKun Park, SuJin Yang

Consumer Attitude Toward Mobile Advertising in a Developing Country: An Empirical Study
–Md. Humayun Kabir Chowdhury, Nargis Parvin, Christian Weitenberner, Michael Becker

Effecting social change in Asia: mobile interactivity the gateway to a new future
–Geoffrey Handley

Mobile Marketing – The Chinese Perspective
–Bojin Peng

The Development of Mobile Television: Examining the Convergence of Mobile and Broadcasting Services in Korea
–Sangwon Lee, Sylvia M. Chan-Olmsted

Implicit Opt-in Mobile Advertising via the iPointer Selection Model
–Christopher Frank, Markus Wuersch

Assessing Indian Students’ Perceptions Towards M-Learning- Some Initial Conclusions
–Bhagyalakshmi Venkatesh, Rajendra Nargundkar, Feroz K Sayed, Shahaida P.

Information Search and Mobile Promotions
–Alex Wang, Selcuk Adam Acar