Research Frontiers in Marketing Science


Dallas, 21-23 Feb 2008; Deadline 1 Nov 2007

 ARC: Community: ELMAR: Posting

areas: methods: call

The University of Texas at Dallas
February 21-23, 2008
Conference Announcement and Call for Papers

Sponsored by:

  • INFORMS Society for Marketing Science
  • School of Management, The University of Texas at Dallas

The Marketing Group at The University of Texas at Dallas is organizing a marketing conference that intends to foster high quality research in quantitative approaches to Marketing. This is a second conference after the successful inaugural event held last year.

The theme of the conference will be Research Frontiers in Marketing Science. Papers that employ quantitative methods to solve marketing research issues using sophisticated tools are sought. Some specific topics of interest are:

  • Modeling consumer choice
  • New Product and Diffusion
  • Advertising and Promotions
  • Short term and long term responses to other marketing mix activities

The conference will be held in the state-of- the-art School of Management building at The University of Texas at Dallas, Richardson, Texas. Presentations will begin the afternoon of February 21 (Thursday) and end in the afternoon on February 23 (Saturday). We plan to have one track so that there will be a greater interaction among the researchers. There will be a discussant for each paper. Presentation time for each paper will be one hour including discussant’s presentation. The conference goal is not only to provide a forum for a stimulating exchange of ideas but also to foster the development of PhD students who will be allowed to participate in the conference free of charge.

Submission of papers: Researchers interested in presenting a paper at the conference should submit the paper or abstract to by November 1, 2007. Papers to be presented will be selected by the selection committee based on contribution to marketing science and relevance to one or more of the above mentioned areas. Presenters will be notified by December 31, 2007. Some papers may be directly solicited from the authors. Complete papers to be presented at the meeting should be available by February 1, 2008.

Registration: The registration fee for the conference is $250, which will cover all meals. Details on registration procedures will be forthcoming at a later date.

Organizing Committee

B.P.S. Murthi
Nanda Kumar
Pingying Yang

Selection Committee

Brian Ratchford
Donald Lehmann
James Hess
B.P.S. Murthi