TOC: J Mar
Introduction
Journal of Marketing, 71(4)
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Journal of Marketing
Relevant ARCategory: Marketing Journals |
Consumer File Sharing of Motion Pictures
–Thorsten Hennig-Thurau, Victor Henning, Henrik Sattler [Publisher] [Google Scholar]
The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty
–Yuping Liu [Publisher] [Google Scholar]
Behavioral Consequences of Overbooking Service Capacity
–Florian v Wangenheim, Tomas Bayon [Publisher] [Google Scholar]
Quasi-Darwinian Selection in Marketing Relationships
–Nermin Eyuboglu, Andreas Buja [Publisher] [Google Scholar]
The Last Picture Show? Timing and Order of Movie Distribution Channels
–Thorsten Hennig-Thurau, Victor Henning, Henrik Sattler, Felix Eggers, Mark B Houston [Publisher] [Google Scholar]
Managing the Future: CEO Attention and Innovation Outcomes
–Manjit S Yadav, Jaideep C Prabhu, Rajesh K Chandy [Publisher] [Google Scholar]
The Power of Stars: Do Star Actors Drive the Success of Movies?
–Anita Elberse [Publisher] [Google Scholar]
Friendship Versus Business in Marketing Relationships
–Kent Grayson [Publisher] [Google Scholar]
Optimal Design of Consumer Contests
–De Liu, Xianjun Geng, Andrew B Whinston [Publisher] [Google Scholar]
Strategic Change Implementation and Performance Loss in the Front Lines
–Jun Ye, Detelina Marinova, Jagdip Singh [Publisher] [Google Scholar]
A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance
–Robert W Palmatier, Rajiv P Dant, Dhruv Grewal [Publisher] [Google Scholar]
The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment
–Sertan Kabadayi, Nermin Eyuboglu, Gloria P Thomas [Publisher] [Google Scholar]