TOC: J Mar


Journal of Marketing, 71(4)

 ARC: Community: ELMAR: TOC

areas: management: journals

Journal of Marketing 

Relevant ARCategory: Marketing Journals 

Consumer File Sharing of Motion Pictures
Thorsten Hennig-Thurau, Victor Henning, Henrik Sattler [Publisher] [Google Scholar]

The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty
Yuping Liu [Publisher] [Google Scholar]

Behavioral Consequences of Overbooking Service Capacity
Florian v Wangenheim, Tomas Bayon [Publisher] [Google Scholar]

Quasi-Darwinian Selection in Marketing Relationships
Nermin Eyuboglu, Andreas Buja [Publisher] [Google Scholar]

The Last Picture Show? Timing and Order of Movie Distribution Channels
Thorsten Hennig-Thurau, Victor Henning, Henrik Sattler, Felix Eggers, Mark B Houston [Publisher] [Google Scholar]

Managing the Future: CEO Attention and Innovation Outcomes
Manjit S Yadav, Jaideep C Prabhu, Rajesh K Chandy [Publisher] [Google Scholar]

The Power of Stars: Do Star Actors Drive the Success of Movies?
Anita Elberse [Publisher] [Google Scholar]

Friendship Versus Business in Marketing Relationships
Kent Grayson [Publisher] [Google Scholar]

Optimal Design of Consumer Contests
De Liu, Xianjun Geng, Andrew B Whinston [Publisher] [Google Scholar]

Strategic Change Implementation and Performance Loss in the Front Lines
Jun Ye, Detelina Marinova, Jagdip Singh [Publisher] [Google Scholar]

A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance
Robert W Palmatier, Rajiv P Dant, Dhruv Grewal [Publisher] [Google Scholar]

The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment
Sertan Kabadayi, Nermin Eyuboglu, Gloria P Thomas [Publisher] [Google Scholar]