TOC: J Global Mar


Journal of Global Marketing, 20(4)

 ARC: Community: ELMAR: TOC

areas: global: journals

Journal of Global Marketing 

Relevant ARCategory: Marketing Journals 

Erdener Kaynak [Publisher]

Product Diversification, Multinationality, and Country Involvement: What is the Optimal Combination?
Lee Li, Gongming Qian, Zhengming Qian [Publisher] [Google Scholar]

Global Marketers’ Dilemma: Whether to Translate the Brand Name into Local Language
Clement S. F. Chow, Esther P. Y. Tang, Isabel S. F. Fu [Publisher] [Google Scholar]

Independent Service Providers as a Competitive Advantage in Developing Economies
Ikechi Ekeledo, Nadeem M. Firoz [Publisher] [Google Scholar]

Determinants and Outcomes of Internet Marketing Activities of Exporting Firms
Byeong-Joon Moon, Subhash C. Jain [Publisher] [Google Scholar]

"Buy National" and Altruistic Market Segments
Raymond A. Hopkins, Thomas L. Powers [Publisher] [Google Scholar]