2008 MPPC


AMA Marketing and Public Policy Conference, Philadelphia, 29 May - 1 Jun 2008; Deadline 16 Nov 2007

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Call for Papers
2008 AMA Marketing and Public Policy Conference

"Life, Liberty and the Pursuit of Sound Policy: Research at the Birthplace of Our Democracy"

Loews Hotel
Philadelphia, Pennsylvania
May 29 – June 1, 2008

Hosted by the Villanova University Center for Marketing and Public Policy Research

Submissions are due November 16, 2007

For more information about the conference, feel free to contact one of the conference co-chairs:

The 2008 Marketing and Public Policy Conference (MPPC) will be held in Philadelphia, Pennsylvania at the Loews Hotel with easy access to attractions including Independence Hall and the Liberty Bell, the Constitution Center and the Franklin Institute. The conference co-chairs (Ron Hill, Ray Taylor and John Kozup) are seeking submissions of abstracts, completed papers, and special session proposals dealing with cutting-edge issues of continuing and current concern that are at the intersection of public policy and marketing. A diversity of theoretical perspectives and methodological approaches are welcome, with an emphasis on how they inform the various stages of policy development from initial inception through evaluation. Papers addressing any topic related to policy issues associated with marketing will be welcomed.

Please electronically submit your abstract, completed paper or special session proposal to: MPPC2008@villanova.edu

General conference information is available at: http://www.villanova.edu/business/excellence/marketing/.

For an in-depth view of topics appropriate for the conference, refer to past issues of the Journal of Public Policy & Marketing. (http://www.marketingpower.com/jppm)

Submission and Decision Deadlines

Submissions for competitive papers, special sessions, and working papers/extended abstracts must be received no later than Friday, November 16, 2007. Notification of acceptance in one of these three categories will be made by Friday, January 25, 2008.