ARC: Community: ELMAR: TOC areas: methods: journals

Marketing Science  Relevant ARCategory: Marketing Journals

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Editorial It’s the Findings, Stupid, Not the Assumptions
–Steven M. Shugan [Publisher]

The Influence of Product Variety on Brand Perception and Choice
–Jonah Berger, Michaela Draganska, and Itamar Simonson [Publisher] [Google Scholar]

Retail-Price Drivers and Retailer Profits
–Vincent R. Nijs, Shuba Srinivasan, and Koen Pauwels [Publisher] [Google Scholar]

How Does Free Riding on Customer Service Affect Competition?
–Jiwoong Shin [Publisher] [Google Scholar]

Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand?
–Ujwal Kayande, John H. Roberts, Gary L. Lilien, and Duncan K. H. Fong [Publisher] [Google Scholar]

 Embedded Premium Promotion: Why It Works and How to Make It More Effective
–Neeraj Arora and Ty Henderson [Publisher] [Google Scholar]

Greedoid-Based Noncompensatory Inference
–Michael Yee, Ely Dahan, John R. Hauser, and James Orlin [Publisher] [Google Scholar]

The 2005 ISMS Practice Prize Competition Special Section Introduction: The 2005 ISMS Practice Prize Competition
–Gary L. Lilien [Publisher]

The 2005 ISMS Practice Prize Winner Customer Equity and Lifetime Management (CELM) Finnair Case Study
–Giuliano Tirenni, Abderrahim Labbi, Cesar Berrospi, Andre Elisseeff, Timir Bhose, Kari Pauro, and Seppo Poyhonen [Publisher]

Practice Prize Report Quantifying and Improving Promotion Effectiveness at CVS
–Kusum L. Ailawadi, Bari A. Harlam, Jacques Cesar, and David Trounce [Publisher]

Practice Prize Report An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing
–Martin Natter, Thomas Reutterer, Andreas Mild, and Alfred Taudes [Publisher]

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