TOC: Mar Sci


Marketing Science, 26(4)

 ARC: Community: ELMAR: TOC

areas: methods: journals

Marketing Science 

Relevant ARCategory: Marketing Journals 

Editorial It’s the Findings, Stupid, Not the Assumptions
Steven M. Shugan [Publisher]

The Influence of Product Variety on Brand Perception and Choice
Jonah Berger, Michaela Draganska, and Itamar Simonson [Publisher] [Google Scholar]

Retail-Price Drivers and Retailer Profits
Vincent R. Nijs, Shuba Srinivasan, and Koen Pauwels [Publisher] [Google Scholar]

How Does Free Riding on Customer Service Affect Competition?
Jiwoong Shin [Publisher] [Google Scholar]

Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand?
Ujwal Kayande, John H. Roberts, Gary L. Lilien, and Duncan K. H. Fong [Publisher] [Google Scholar]

 Embedded Premium Promotion: Why It Works and How to Make It More Effective
Neeraj Arora and Ty Henderson [Publisher] [Google Scholar]

Greedoid-Based Noncompensatory Inference
Michael Yee, Ely Dahan, John R. Hauser, and James Orlin [Publisher] [Google Scholar]

The 2005 ISMS Practice Prize Competition Special Section Introduction: The 2005 ISMS Practice Prize Competition
Gary L. Lilien [Publisher]

The 2005 ISMS Practice Prize Winner Customer Equity and Lifetime Management (CELM) Finnair Case Study
Giuliano Tirenni, Abderrahim Labbi, Cesar Berrospi, Andre Elisseeff, Timir Bhose, Kari Pauro, and Seppo Poyhonen [Publisher]

Practice Prize Report Quantifying and Improving Promotion Effectiveness at CVS
Kusum L. Ailawadi, Bari A. Harlam, Jacques Cesar, and David Trounce [Publisher]

Practice Prize Report An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing
Martin Natter, Thomas Reutterer, Andreas Mild, and Alfred Taudes [Publisher]