TOC: J Prod Brand Man


Journal of Product & Brand Management, 16(5)

 ARC: Community: ELMAR: TOC

areas: product: journals

Journal of Product & Brand Management 

Relevant ARCategory: Marketing Journals 

An analysis of the repositioning of the “BMW Mini” brand
C. Simms, P. Trott [Publisher] [Google Scholar]

Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding
Sven Henkel, Torsten Tomczak, Mark Heitmann, Andreas Herrmann [Publisher] [Google Scholar]

Does Diageo make your Guinness taste better?
Laurent Muzellec, Mary Lambkin [Publisher] [Google Scholar]

How the strength of parent brand associations influence the interaction effects of brand breadth and product similarity with brand extension evaluations
Cochen Wu, Yung-Chien Yen [Publisher] [Google Scholar]

New consumers need new brands
John Burnett, R. Bruce Hutton [Publisher] [Google Scholar]

Format effects in volume discounts to consumers
Béatrice Parguel, Pauline De Pechpeyrou, Ouidade Sabri-Zaaraoui, Pierre Desmet [Publisher] [Google Scholar]

The current status of course offerings in pricing in the business curriculum
Patrick H. McCaskey, Donald L. Brady [Publisher] [Google Scholar]