ARC: Community: ELMAR: TOC areas: product: journals

Journal of Product & Brand Management  Relevant ARCategory: Marketing Journals

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An analysis of the repositioning of the “BMW Mini” brand
–C. Simms, P. Trott [Publisher] [Google Scholar]

Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding
–Sven Henkel, Torsten Tomczak, Mark Heitmann, Andreas Herrmann [Publisher] [Google Scholar]

Does Diageo make your Guinness taste better?
–Laurent Muzellec, Mary Lambkin [Publisher] [Google Scholar]

How the strength of parent brand associations influence the interaction effects of brand breadth and product similarity with brand extension evaluations
–Cochen Wu, Yung-Chien Yen [Publisher] [Google Scholar]

New consumers need new brands
–John Burnett, R. Bruce Hutton [Publisher] [Google Scholar]

Format effects in volume discounts to consumers
–Béatrice Parguel, Pauline De Pechpeyrou, Ouidade Sabri-Zaaraoui, Pierre Desmet [Publisher] [Google Scholar]

The current status of course offerings in pricing in the business curriculum
–Patrick H. McCaskey, Donald L. Brady [Publisher] [Google Scholar]

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