ARC: Community: ELMAR: TOC areas: society: journals

Journal of Nonprofit & Public Sector Marketing  Relevant ARCategory: Marketing Journals

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Motivations and Relationship Outcomes: The Mediating Role of Trust and Satisfaction
–Scott R. Swanson, J. Charlene Davis, Yushan Zhao [Publisher] [Google Scholar]

Beyond Just Being There: An Examination of the Impact of Attitudes, Materialism, and Self-Esteem on the Quality of Helping Behavior in Youth Volunteers
–Elten Briggs, Tim D. Landry, Charles Wood [Publisher] [Google Scholar]

Building Donor Loyalty: The Antecedents and Role of Commitment in the Context of Charity Giving
–Adrian Sargeant, Lucy Woodliffe [Publisher] [Google Scholar]

Cause-Related Marketing: An Exploratory Study of Campaign Donation Structures Issues
–Stacy Landreth, Judith A. Garretson, Julie Pirsch [Publisher] [Google Scholar]

Citizen Preferences for the Corporate Sponsorship of Public-Sector Park and Recreation Organizations
–Andrew J. Mowen, Gerald T. Kyle, Mick Jackowski [Publisher] [Google Scholar]

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