TOC: J Nonprofit Pub Sector Mar


Journal of Nonprofit & Public Sector Marketing, 18(2)

 ARC: Community: ELMAR: TOC

areas: society: journals

Journal of Nonprofit & Public Sector Marketing 

Relevant ARCategory: Marketing Journals 

Motivations and Relationship Outcomes: The Mediating Role of Trust and Satisfaction
Scott R. Swanson, J. Charlene Davis, Yushan Zhao [Publisher] [Google Scholar]

Beyond Just Being There: An Examination of the Impact of Attitudes, Materialism, and Self-Esteem on the Quality of Helping Behavior in Youth Volunteers
Elten Briggs, Tim D. Landry, Charles Wood [Publisher] [Google Scholar]

Building Donor Loyalty: The Antecedents and Role of Commitment in the Context of Charity Giving
Adrian Sargeant, Lucy Woodliffe [Publisher] [Google Scholar]

Cause-Related Marketing: An Exploratory Study of Campaign Donation Structures Issues
Stacy Landreth, Judith A. Garretson, Julie Pirsch [Publisher] [Google Scholar]

Citizen Preferences for the Corporate Sponsorship of Public-Sector Park and Recreation Organizations
Andrew J. Mowen, Gerald T. Kyle, Mick Jackowski [Publisher] [Google Scholar]