ARC: Community: ELMAR: TOC areas: sectors: journals

Journal of Marketing for Higher Education  Relevant ARCategory: Marketing Journals

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Editor’s Note
–Thomas J. Hayes [Publisher]

Does Advertising Pervert Higher Education? Is There a Case for Resistance?
–Paul Gibbs [Publisher] [Google Scholar]

Advertising Can Be an Effective Integrated Marketing Tool
–Larry D. Lauer [Publisher] [Google Scholar]

Measuring and Investigating Pretrial Multi-Expectations of Service Quality Within the Higher Education Context
–Sunita Prugsamatz, Joo-Gim Heaney, Frank Alpert [Publisher] [Google Scholar]

Differences in Characteristics of Online versus Traditional Students: Implications for Target Marketing
–Iryna Pentina, Concha Neeley [Publisher] [Google Scholar]

Marketing Online Degree Programs: How Do Traditional-Residential Programs Compete?
–Jonathan Adams, Vicki Eveland [Publisher] [Google Scholar]

Market Orientation of Spanish Public Universities: A Suitable Response to the Growing Competition
–Carlos Flavián, Javier Lozano [Publisher] [Google Scholar]

A University Name Change: Significance of Faculty Involvement
–Cleamon Moorer, Jr. [Publisher] [Google Scholar]

Retaining a Legacy While Avoiding Trademark Infringement: A Case Study of One University’s Attempt to Develop a Consistent Athletic Brand Identity
–Sue Westcott Alessandri [Publisher] [Google Scholar]

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