TOC: J Intl Cons Mar


Journal of International Consumer Marketing, 20(1)

 ARC: Community: ELMAR: TOC

areas: global: journals

Journal of International Consumer Marketing 

Relevant ARCategory: Marketing Journals 

Erdener Kaynak [Publisher]

Exploring Crowding Effects on Collectivists’ Emotions and Purchase Intention of Durable and Non-Durable Goods in East Asian Night Markets
Couchen Wu, Chi-Cheng Luan [Publisher] [Google Scholar]

Consumer Choice of Airlines in Malaysia: A Synthesis of Perspectives from Participants in the Air Travel Market
Philemon Oyewole, Muthulakshmi Sankaran, Pravat Choudhury [Publisher] [Google Scholar]

Exploring Factors Affecting Consumer Intention to Use Mobile Advertising in Taiwan
Kenneth C. C. Yang [Publisher] [Google Scholar]

Conceptualizing Inter-Attitudinal Conflict in Consumer Response to Foreign Brands
Gillian Rice, Nittaya Wongtada [Publisher] [Google Scholar]

Acculturation and Discrimination in the Global Market Place: The Case of Hispanics in the U.S.
Rick T. Wilson [Publisher] [Google Scholar]