Conceptual International Articles


David A. Griffith, editor of Journal of International Marketing, calls for conceptual articles that challenge the conventional wisdom on international marketing

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Call for Conceptual Articles

Journal of International Marketing

The greatest advances in international marketing thought often begin with novel, insightful and carefully crafted conceptual articles that challenge the conventional wisdom concerning all aspects of international marketing and the role of marketing in a global society. As such, the Journal of International Marketing (JIM) wishes to publish conceptual articles that advance international marketing thought and that can serve as a foundation for future research streams.

For conceptual manuscripts to make a contribution to the field of international marketing and thus warrant publication in JIM, they must advance theory or the theory development process in the area of international marketing. Ways that authors can achieve this objective are by developing new marketing theory in an international/cross-cultural context, significantly challenging current international marketing theory, synthesizing recent advances and ideas into innovative theory, initiating a search for new theory by carefully delineating an original type of problem or crafting ways to improve the process of theory development, etc. While welcoming theoretical contributions grounded in management, psychology, sociology, or economics, JIM also welcomes submissions that approach international marketing theory from nonstandard perspectives.

Manuscripts can be submitted at:

Questions pertaining to the submission of conceptual work should be directed to:

David A. Griffith
Editor, Journal of International Marketing
Department of Marketing
The Eli Broad Graduate School of Management
Michigan State University
N370 North Business Complex
East Lansing, MI 48824-1112, U.S.A.