Research Industry Trends 2007


A practitioner firm seeks survey respondents on trends in marketing research with a specific focus on data collection needs and capabilities

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areas: methods: survey

It’s time for the Research Industry Trends 2007 survey! Since 2002, this study has been tracking changes and emerging trends in our industry with a special focus on data collection needs and capabilities. This year it is being co-sponsored by Rockhopper Research, Invoke Solutions, e-Tabs, the GreenBook Marketing Research Directory, and MR Operations. The NY-AMA, publisher of the GreenBook Marketing Research Directory has generously provided a complimentary copy of the 2007 print edition of the directory (a $350 value) as our thank you for your participation, and you will also receive a copy of the report from this research as an additional thank you for your valuable input.

In recent years more than 7,000 industry professionals downloaded this report, and the results have been cited in numerous industry journals and academic publications. Regardless of your role in the industry – client-side, supplier-side, academic – we hope that you will take a moment and participate in this year’s edition of this groundbreaking study!

Make your comments count by clicking on the link below or, if your email does not support dynamic hyperlinks, copying and pasting it into your web-browser.

We want to ensure that we are meeting the needs of the industry in collecting this important data, so your responses are vital! Your participation is appreciated and the survey will take less than 20 minutes of your time. At the end of the survey we will ask for registration information so you can receive a complimentary copy of the GreenBook.

If you have any questions or additional feedback, please don’t hesitate to contact us. Thank you in advance for your participation!

Best regards,
Leonard Murphy
COO, Rockhopper Research