Revisit: Mass Customization & Personalization


Seminar "Extreme Makeover of Retail", Montreal, 10-12 Oct 2007

 ARC: Community: ELMAR: Posting

areas: retailing: event


My Virtual Model (MVM) and the MIT Media Lab are pleased to invite you to a business seminar entitled: The Extreme Makeover of Retail that will be held at HEC Montreal from October 10 -12th, 2007. This seminar is part of The World Conference on Mass Customization & Personalization (MCPC).

Renowned speakers and panelists from companies such as Fidelity Investments, Nike, Reebok, Sears, Global Wine and Spirits, StyleFeeder, My Virtual Model will participate. We’ll also have panelists from Harvard University and the Massachusetts Institute of Technology (MIT). The keynote speakers for the event are University of Toronto professor Don Tapscott, a world renowned authority on IT business strategy and author of the best-seller ‘Wikinomics: how mass collaboration changes everything’ and Mike Gray from Dell Inc., an expert on Dell’s unique approach to supply chain management.

Meet world leaders in the fields of personalized advertising, virtual identity, avatar-based advertising, and product placement in games, movies, televisions and ads. Hear about how Web 3.0 and the trends in social shopping and communities will transform retail.

We have set up a website with panelist and speaker information along with hotel, registration, schedule and directions to the HEC. You can access seminar information here:

A cocktail is planned on the 10th, with the conference taking place on the 11th. There will be a dinner reception that evening and a breakfast the following morning on the 12th. Your ticket includes all meals and admission to all events.

Register now at:

You might also be interested in attending the first part of the conference taking place at the MIT Media Lab in Cambridge, MA from October 7 to 10. It will take an interdisciplinary approach in its exploration of new advancements in extreme customization. For more information on the entire MCPC conference visit

If you have any questions regarding the conference, please feel free to contact Chantal Gagné at +1 514-803-6187 or Phuong-Vy at +1 514-523-5120 ext 218.