TOC: J Mar Man


Journal of Marketing Management, 23(5/6)

 ARC: Community: ELMAR: TOC

areas: management: journals

Journal of Marketing Management 

Relevant ARCategory: Marketing Journals 

June, 2007

Theory into practice: meditations on cultures of accountability and interdisciplinarity in marketing research
Brownlie, Douglas; Hewer, Paul; Ferguson, Pauline [Publisher] [Google Scholar]

Critical approaches in undergraduate marketing teaching: investigating students’ perceptions
Tregear, Angela; Kuznesof, Sharron; Brennan, Mary [Publisher] [Google Scholar]

Advertising agency planning conceptualising network relationships
Grant, Ian; McLeod, Charlotte [Publisher] [Google Scholar]

I am, ergo I shop: does store image congruity explain shopping behaviour of Chinese consumers?
He, Hongwei; Mukherjee, Avinandan [Publisher] [Google Scholar]

An investigation into the mediating influence of consumer expertise on the antecedents and consequences of affect within professional service markets
Garry, Tony [Publisher] [Google Scholar]

Buying a sponsor’s brand: the role of affective commitment to the sponsored team
Lings, Ian N.; Owen, Kate M. [Publisher] [Google Scholar]

Consumer savvy: conceptualisation and measurement
Macdonald, Emma K.; Uncles, Mark D. [Publisher] [Google Scholar]

A review of factors affecting online consumer search behaviour from an information value perspective
Grant, Robert; Clarke, Rodney J.; Kyriazis, Elias [Publisher] [Google Scholar]

Hart, Susan [Publisher]

Interpreting discourse: a critical discourse analysis of the marketing of an extreme right party
Moufahim, Mona; Humphreys, Michael; Mitussis, Darryn; Fitchett, James [Publisher] [Google Scholar]

Exploring cadaveric organ donation: a ‘mortal embodiment’ perspective
Lai, Ai-Ling; CeRes, Janine Dermody; CeRes, Stuart Hanmer-Lloyd [Publisher] [Google Scholar]