MEA Spring 2008


Marketing Educators' Association Spring 2008 Conference, Salt Lake City, 24-26 Apr 2008; Deadline 2 Nov 2007

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MEA Spring 2008 Conference
Submission Deadline: November 2, 2007
Conference Dates: April 24-26, 2008
Salt Lake City, UT

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The 32nd annual conference of the Marketing Educators’ Association will be held from April 24-26, 2008 at the Salt Lake City Marriott City Center, the newest full service Marriott hotel in the Salt Lake City area. Located in the heart of the city’s business and cultural district, this charming hotel is adjacent to the park-like Gallivan Center. Also within walking distance or a short light rail ride are dozens of historical sites, shops, restaurants, and clubs. Yes, you can get a drink in Salt Lake City! Nestled among the majestic Wasatch and Oquirrh mountain ranges, Salt Lake City is particularly beautiful in the springtime, and temperatures are generally very pleasant. Consider spending an extra day or two exploring picturesque Park City or enjoying some spring skiing at Snowbird or marveling at a quarter of a million tulips at Thanksgiving Point’s annual Tulip Festival—all less than a 45 minute drive from the hotel. The conference will include Competitive Papers, Special Sessions, and Contemporary Issues. Conference registration includes a one year subscription to the Journal of Marketing Education and a one year membership to the MEA.


An outstanding paper will be selected from among the accepted submissions. The paper will be considered for publication in the Journal of Marketing Education. This is the premier journal in the field of marketing education.


The emphasis of the Marketing Educators’ Association is on topics dealing directly with marketing education. Proposals for Special Sessions and conceptual and empirical papers in the following areas are particularly invited:

  • Marketing Education Issues
  • Student/Department Development Issues
  • Marketing Technology
  • Curriculum Issues
  • Faculty Development Issues
  • Marketing Strategy
  • Special Sessions and Contemporary Issues
  • Contemporary Issues