Global SIG Awards

Introduction

The AMA Special Interest Group recognizes Michael R. Czinkota for lifetime dedication, and Alden, Steenkamp and Batra for their 1999 JM article

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Related ARContent: Global Marketing SIG 

The AMA Global Marketing SIG presented the following two awards at the 2007 Summer AMA Marketing Educators’ Conference in Washington, D.C.:

  1. SIGNIFICANT CONTRIBUTIONS TO GLOBAL MARKETING KNOWLEDGE AWARD: Michael R. Czinkota, Georgetown University

    In Recognition of Lifelong Dedication to Global Marketing

  2. 2007 EXCELLENCE IN GLOBAL MARKETING RESEARCH AWARD to the following authors for their article:

    Alden, Dana L., Jan-Benedict Steenkamp and Rajeev Batra (1999), "Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture," Journal of Marketing, 63(1), 75-87.

It is with sincere appreciation that the AMA Global Marketing recognizes these scholars for their significant contributions to the field of global marketing