ARC: Community: ELMAR: TOC areas: product: journals

Journal of Product & Brand Management  Relevant ARCategory: Marketing Journals

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Profiting from mega-trends
–Dave Florin, Barry Callen, Sean Mullen, Jeane Kropp [Publisher] [Google Scholar]

Putting the “brand” back into store brands: an exploratory examination of store brands and brand personality
–Sri Beldona, Scott Wysong [Publisher] [Google Scholar]

The time factor in re-branding organizations: its effects on staff knowledge, attitudes and behaviour in UK charities
–Philippa Hankinson, Wendy Lomax, Chris Hand [Publisher] [Google Scholar]

Gray marketing and its impacts on brand equity
–Hsiu-Li Chen [Publisher] [Google Scholar]

Logical brand management in a dynamic context of growth and innovation
–Marc Logman [Publisher] [Google Scholar]

Antecedents to consumer reference price orientation: an exploratory investigation
–Tong Yin, Audhesh K. Paswan [Publisher] [Google Scholar]

A study of time limited price promotions
–James Devlin, Christine Ennew, Sally McKechnie, Andrew Smith [Publisher] [Google Scholar]

The case of “difficult” brands
–Paul Harrison, Nicole Hartley [Publisher] [Google Scholar]

The innovation challenge at Durable Surface Corporation
–Dennis Pitta [Publisher] [Google Scholar]

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