TOC: J Prod Brand Man


Journal of Product & Brand Management, 16(4)

 ARC: Community: ELMAR: TOC

areas: product: journals

Journal of Product & Brand Management 

Relevant ARCategory: Marketing Journals 

Profiting from mega-trends
Dave Florin, Barry Callen, Sean Mullen, Jeane Kropp [Publisher] [Google Scholar]

Putting the “brand” back into store brands: an exploratory examination of store brands and brand personality
Sri Beldona, Scott Wysong [Publisher] [Google Scholar]

The time factor in re-branding organizations: its effects on staff knowledge, attitudes and behaviour in UK charities
Philippa Hankinson, Wendy Lomax, Chris Hand [Publisher] [Google Scholar]

Gray marketing and its impacts on brand equity
Hsiu-Li Chen [Publisher] [Google Scholar]

Logical brand management in a dynamic context of growth and innovation
Marc Logman [Publisher] [Google Scholar]

Antecedents to consumer reference price orientation: an exploratory investigation
Tong Yin, Audhesh K. Paswan [Publisher] [Google Scholar]

A study of time limited price promotions
James Devlin, Christine Ennew, Sally McKechnie, Andrew Smith [Publisher] [Google Scholar]

The case of “difficult” brands
Paul Harrison, Nicole Hartley [Publisher] [Google Scholar]

The innovation challenge at Durable Surface Corporation
Dennis Pitta [Publisher] [Google Scholar]