ARC: Community: ELMAR: TOC areas: management: journals

Journal of Business Research  Relevant ARCategory: Marketing Journals

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September, 2007

Editorial
–Paul Gibbs [Publisher]

Delphi study of the future of marketing of higher education
–Tom Hayes [Publisher] [Google Scholar]

Advertising message strategies for encouraging young White working class males to consider entering British universities
–Roger Bennett [Publisher] [Google Scholar]

Brand harmonization in the international higher education market
–Jane Hemsley-Brown and Shivonne Goonawardana [Publisher] [Google Scholar]

Service quality in higher education: The role of student expectations
–Roediger Voss, Thorsten Gruber and Isabelle Szmigin [Publisher] [Google Scholar]

Pedagogical affect, student interest, and learning performance
–José Luís Abrantes, Cláudia Seabra and Luís Filipe Lages [Publisher] [Google Scholar]

The relationship between personal values and perceived value of education
–Lesley Ledden, Stavros P. Kalafatis and Phillip Samouel [Publisher] [Google Scholar]

Endogenous growth theory applied: Strategies for university R&D
–Dennis A. Kopf [Publisher] [Google Scholar]

A contemporary higher education student-choice model for developed countries
–Demetris Vrontis, Alkis Thrassou and Yioula Melanthiou [Publisher] [Google Scholar]

Branding higher education: Equivalence and difference in developing identity?
–Anthony Lowrie [Publisher] [Google Scholar]

Marketing and education — A clash or a synergy in time?
–Paul Gibbs [Publisher] [Google Scholar]

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