TOC: J Bus Res


Journal of Business Research, 60(9)

 ARC: Community: ELMAR: TOC

areas: management: journals

Journal of Business Research 

Relevant ARCategory: Marketing Journals 

September, 2007

Paul Gibbs [Publisher]

Delphi study of the future of marketing of higher education
Tom Hayes [Publisher] [Google Scholar]

Advertising message strategies for encouraging young White working class males to consider entering British universities
Roger Bennett [Publisher] [Google Scholar]

Brand harmonization in the international higher education market
Jane Hemsley-Brown and Shivonne Goonawardana [Publisher] [Google Scholar]

Service quality in higher education: The role of student expectations
Roediger Voss, Thorsten Gruber and Isabelle Szmigin [Publisher] [Google Scholar]

Pedagogical affect, student interest, and learning performance
José Luís Abrantes, Cláudia Seabra and Luís Filipe Lages [Publisher] [Google Scholar]

The relationship between personal values and perceived value of education
Lesley Ledden, Stavros P. Kalafatis and Phillip Samouel [Publisher] [Google Scholar]

Endogenous growth theory applied: Strategies for university R&D
Dennis A. Kopf [Publisher] [Google Scholar]

A contemporary higher education student-choice model for developed countries
Demetris Vrontis, Alkis Thrassou and Yioula Melanthiou [Publisher] [Google Scholar]

Branding higher education: Equivalence and difference in developing identity?
Anthony Lowrie [Publisher] [Google Scholar]

Marketing and education — A clash or a synergy in time?
Paul Gibbs [Publisher] [Google Scholar]