ARC: Community: ELMAR: Posting

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Dear colleagues, We are very happy to announce the release of the book, "Product and Market Development for Subsistence Marketplaces", published by Elsevier in the Advances in International Management Series. This book is largely based on the conference on this topic at Chicago, August 2006. Details are attached. Thank you for your interest and support.

Jose Rosa and Madhu Viswanathan, Volume Editors

Advances in International Management, Volume 20

Product and Marketing Development for Subsistence Marketplaces

1. Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship Beyond Literacy and Resource Barriers

Section 1: Subsistence Consumers – Getting to Know Them

2. Understanding Product and Market Interactions in Subsistence Marketplaces: A Study in South India
3. A Family Systems Interpretation of How Subsistence Consumers Manage: The Case of South Africa
4. Potential Vulnerabilities of U.S. Subsistence Consumers to Persuasive Marketing Communications
5. Understanding Subsistence Marketplaces: Exploring the Contributions of Participatory Action Research

Section 2: Entrepreneurship in Subsistence Marketplaces

6. Impact of Entrepreneurship Development Through Corporate Interventions: An Assessment of the Case of HLL’s Project Shakti
7. Participatory Research Methods for Subsistence Consumers
8. Micro-Credit Through the Feminist Lens: Towards a More Equitable Approach to Social Entrepreneurship

Section 3: Marketing and Management in Subsistence Marketplaces

9. Marketing in Subsistence Markets: Innovation through Decentralization and Externalization
10. Market Orientation and Performance in Low Income Countries: The Case of Zimbabwean Retailers
11. Unilever’s Business in India’s Subsistence Economies

Section 4: Policy Issues in Subsistence Marketplaces

12. Towards More Responsive Organizations: Openness to Change and Culture Preservation in Subsistence and Developing Economies
13. Consumption and Environmental Degradation: A Long Term View
14. Market Disintermediation and Producer Value Capture: The Case of Fair Trade Coffee in Nicaragua, Peru and Guatemala

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