ARC: Community: ELMAR: Posting

areas: promotion: contest

---

http://www.ypa-academics.org/cc/compet_home_creative.html

The 2007-2008 Yellow Pages Association (YPA) Advertising Competition provides “real world” experience for students interested in pursuing an education and/or career in advertising, marketing, graphic design or a related field. Competition winners and their faculty sponsors will share in nearly $10,000 in total prize awards.

Beyond providing valuable experience and monetary prizes, the competition is designed to reward and showcase excellence in student-created advertising. Competition winners will have their work displayed on the YPA Academic web site and the work will be honored at the YPA Annual Convention.

A great learning experience

Last year over 1,500 students at 213 schools participated. 100% of instructors and 98% of students were pleased with their experience. Representative comments included:

Teachers:

• What a great learning experience … having a hands-on experience creating Yellow Pages ads.
• This was a great experience for me and my students.
• Thank you for providing this wonderful teaching and learning opportunity.

Students:

• It was a tremendous amount of fun. I completely enjoyed the experience and am proud to be able to put the ad I created in my portfolio.
• Thank you for the opportunity!!!!!!!!
• Loved the entire experience.

NEW THIS YEAR: A real client

Terminix has agreed to serve as this year’s client. Students entering the 2007-2008 competition will create two Yellow Pages print ads and one Internet Yellow Pages ad for this client, who will also play a significant role in the competition judging. Students can work alone or in teams of up to three, under the supervision of a faculty advisor. Multiple teams can enter from the same class or school. The entry can be worked-on during either the Fall (2007) or Spring (2008) semester, and may be the result of an in-class assignment if desired. All entries are due by April 25, 2008.

You can view and download all of the competition materials at: http://www.ypa-academics.org/cc/compet_home_creative.html. You can also download the case study and competition assignment directly by clicking on this link: Download case study

Your students can obtain all of the competition materials after they complete the free registration at the Competition Registration section of the competition web site.

A great way for students to improve both their finances and job prospects after graduation

Prize awards will be distributed as follows:

1st Place: $2,500 to winning team; $750 to faculty sponsor

2nd Place: $1,500 to winning team; $500 to faculty sponsor

3rd Place: $750 to winning team; $350 to faculty sponsor

Honorable Mentions (up to 3): $300 to winning team; $200 to faculty sponsor

Beyond monetary prizes, entry and success in the competition can help students beef-up their resumes. All competition winners will receive a personal letter of recommendation from Neg Norton, President, YPA.

Easy to participate – all support materials available online

We’ve developed a detailed case study, provided Terminix’s and competitor’s ads as well as other materials to minimize your work while at the same time improving your students’ chances of developing a winning entry. All of these materials are accessible through the Materials page (at the competition web site).

Free and easy registration

You or your students can register one or more teams. Just click on this "Competition Registration" link (http://www.ypa-academics.org/cc/register_creative.html) or the competition link on the Yellow Pages Association (YPA) Advertising Competition web site.

Questions

If you have any additional questions, please contact Dr. Joel Davis, the academic advisor to the competition, at competition@ypa-academics.org.

Please pass this announcement along

By the way, please feel free to forward this email to any other faculty members or students you feel might be interested.

We’ve also prepared a flyer that you can use the announce the competition to your class. The flyer can be downloaded here: Download flyer.

I look forward to working with you and your students.

Best regards,

Joel Davis
Competition Academic Advisor
Yellow Pages Association
820 Kirts Boulevard
Troy, MI 48084

---