Branding Dissertation Proposals


Emory Marketing Institute Doctoral Dissertation Award Competition on Branding; Deadline 15 Oct 2007

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Emory Marketing Institute’s
Doctoral Dissertation Award Competition
Emory University

Proposal Guidelines for 2007


The Emory Marketing Institute is pleased to announce its competition for the best doctoral dissertation proposal on the topic of branding. This annual competition will grant up to $2,000 for the winning proposals.

How to Enter the Competition

  • Submission Time Frame: Submissions will be accepted between August 1st and October 15th, 2007.
  • Proposal Content: Proposals must include a brief statement of the research scope, a description of the academic context and impact, hypothesis to be tested, methodology to be employed, analysis to be performed, an indicative bibliography, and the likely business impact.
  • Candidacy: Entrants must be candidates for the doctorate in marketing or a related field (psychology, economics, strategy, management, finance, organizational behavior, etc).
  • Research Stage: The dissertation must be no more than 50% completed at the time of submission, and the primary thesis advisor must approve the submission of the proposal for the competition.
  • Advisor Approval: A letter from the primary thesis advisor approving the submission and certifying that the dissertation is no more than 50% completed at the time of submission must be delivered (or postmarked) by the closing date listed above.
  • Submission Eligibility: To be eligible, an electronic version of the proposal must be submitted to the Institute by the closing date of October 15, 2007. Submissions should be emailed to Greg Thomas, Director of Research at
  • Contact Information: Please include with your submission your name, the title of the dissertation, and detailed contact information for the doctoral student and thesis advisor(s).
  • Research Brief: Proposals must also contain a research brief. This is a concise summary overview that includes the area to be researched, the theory used to address the area, the hypothesis to be tested, the methodology to be employed, analysis to be performed on the data collected, and an indicative bibliography. It is paramount to focus on how the outcome of the research will impact managerial practice.
  • Proposal Length: Maximum length of the proposal is 25 double spaced pages, including tables, exhibits, and references. The first page should contain the research brief for the proposal.
  • Simultaneous Participation: Participation in other award programs is permitted.

Selection of the Winners

Proposals will be primarily judged on their impact to practice. However, the contribution to the academic theory, creativity, quality of conceptual development, feasibility and appropriateness of the methodology, and fit with the Institute research priorities are all considerations.

Judges of the competition include academic scholars, practitioners, and the staff of the Emory Marketing Institute.

Winners of the competition will be announced by the end of the calendar year.

Prizes and Honors for the Winner

Each winner will receive an unrestricted cash prize of $1,000 intended to support the completion of the dissertation. The prize is distributed with 50% at time of award and 50% at time of submission of the completed dissertation.

By accepting the award the winners agree to submit the results to the working paper series.

Research Priorities at the Emory Marketing Institute

The research priorities at the Institute include:

  • Brand Performance & Valuation
  • Brand Dynamics & Response Models
  • Private Label and Avoiding Price Competition
  • Brand Preference Measurement
  • Brands Promise and Organization Alignment
  • Place Branding
  • Retail Branding
  • Services Branding
  • B2B Branding
  • Technology Branding
  • Branding and Financial Market Metrics

Preference is given to proposals that address these subjects.

Proposals and Inquiries

Proposals and inquiries about the competition should be addressed to:

Greg Thomas
Director of Research and Programs
Emory Marketing Institute
1300 Clifton Road, Suite 328
Atlanta, CA 30322
Tel: 404.727-4613