International Commerce Review


Announcing a new journal for the consumer goods industry, International Commerce Review: ECR Journal

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Announcement of a new journal for the consumer goods industry

International Commerce Review: ECR Journal

Dear Colleagues,

We would like to introduce you to a new journal which we think you might be interested in.

We think there is a big gap in the market for business learning. On the one hand, academic researchers are doing a lot of excellent work, investigating many different aspects of the business world: supply chain, marketing, IT, and so on. But most of this work appears only in academic journals which are never read by practitioners.

We believe there is tremendous value in gathering together the best of such research and making it available to practitioners in a way that is easy to read and understand – and which encourages new thinking and further research. In short, we want to build a mutually beneficial bridge between academia and industry.

The first issue of the International Commerce Review has now been published. You can see it at our website This is a potentially valuable new resource for you if you are teaching: there are stimulating articles available for download. It is also a potentially valuable way of drawing practitioners’ attention to any research you might be involved in.

We want to help you help your students, and the industry. Please help us in this quest!

Yours sincerely

Prof. Daniel T. Jones
Editor in Chief

Prof. Dr. Arnd Huchzermeier
Executive Editor


Department Editors

  • Stephen J. Hoch, The Wharton School, University of Pennsylvania, USA
  • Hau L. Lee, Graduate School of Business, Stanford University, California, USA
  • Hirofumi Matsuo, Graduate School of Business Administration, Kobe University, Japan
  • Werner Reinartz, INSEAD, France
  • Ludo Van der Heyden, INSEAD, France
  • Associate Editors Industry
  • Frank Jansen, Albert Heijn, The Netherlands
  • Luc Demeulenaere, Procter & Gamble, USA
  • Peter Jordan, Kraft Foods, Great Britain
  • Ulf Kalmbach, REWE Group, Germany
  • Sjoerd Schaafsma, Unilever, The Netherlands

Associate Editors

  • Fangruo Chen, Fangruo Chen, Graduate School of Business, Columbia University, USA & Tsinghua University, China
  • Marshall L. Fisher, The Wharton School, University of Pennsylvania, USA
  • Jan Fransoo, Technische Universiteit Eindhoven, The Netherlands
  • Takahiro Fujimoto, Faculty of Economics, The University of Tokyo, Japan
  • Teck H. Ho, Haas School of Business, University of California at Berkeley, USA
  • Ananth V. Iyer, Krannert School of Management, Purdue University, USA
  • Dipak C. Jain, Kellogg Graduate School of Management, Northwestern University, USA
  • Manfred Krafft, University of Muenster, Germany
  • Nirmalya Kumar, London Business School, Great Britain
  • Chung-Yee Lee, Hong Kong University of Science and Technology, Hong Kong
  • Christoph Loch, INSEAD, France
  • Paddy Padmanabhan, INSEAD, Singapore
  • Ananth Raman, Harvard Business School, Harvard University, USA
  • David J. Reibstein, The Wharton School, University of Pennsylvania, USA
  • Jaume Ribera, IESE Business School, University of Navarra, Spain & China Europe International Business School, China
  • Ralf Seifert, IMD – International & Ecole Polytechnique Fédérale de Lausanne (EPFL), Switzerland
  • Chris Tang, Anderson School of Management, University of California at Los Angeles, USA
  • Alfred Taudes, Vienna University of Business Administration and Economics, Austria
  • Devanath Tirupati, Indian Institute of Management Ahmedabad, India
  • Karl T. Ulrich,The Wharton School, University of Pennsylvania, USA
  • Peter C. Verhoef, University of Groningen, The Netherlands
  • Seungjin Whang, Graduate School of Business, Stanford University, USA