B2B Enterprise Marketing


Richard Ettenson seeks cases in the area of B2B/enterprise marketing

 ARC: Community: ELMAR: Posting

areas: b2b: dialog

Richard Ettenson at Thunderbird would like to receive suggestions from colleagues for excellent cases in the area of B2B/enterprise marketing. An international case is great but not required. The cases will be delivered to executives and/or MBAs. Thanks in advance.

Contact information is:

Richard Ettenson, Ph.D.
Associate Professor of Global Marketing
Global Business Faculty
Thunderbird School of Global Management
15249 N. 59th Ave.
Glendale, AZ 85306
602-978-7737 phone/vm/
602-843-6143 fax