B2B Enterprise Marketing
Richard Ettenson seeks cases in the area of B2B/enterprise marketing
Richard Ettenson at Thunderbird would like to receive suggestions from colleagues for excellent cases in the area of B2B/enterprise marketing. An international case is great but not required. The cases will be delivered to executives and/or MBAs. Thanks in advance.
Contact information is:
Richard Ettenson, Ph.D.
Associate Professor of Global Marketing
Global Business Faculty
Thunderbird School of Global Management
15249 N. 59th Ave.
Glendale, AZ 85306