Sawtooth Software Conference


17-19 Oct 2007, Santa Rosa, CA; Early bird deadline 15 Aug

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The Sawtooth Software Conference will be held October 17-19, 2007 in Santa Rosa, CA.

The 2007 conference will focus on conjoint/choice analysis, other advanced techniques, and general issues regarding data collection. Optional tutorials and workshops will be held October 15-16 at the same venue.

Authors and co-authors for presentations at the Sawtooth Software 2007 conference include:

  • David G. Bakken and Well Howell, Harris Interactive
  • Don Peterson, Matthew Siegel, and Paul Venditti, General Electric
  • Edwin Love, University of Washington School of Business and Christopher N. Chapman, Microsoft Corporation
  • L. Allen Slade, Covenant College
  • Ely Dahan, UCLA Anderson School
  • Steven Gaskin, Applied Marketing Science, Inc. and John R. Hauser, MIT
  • Rich Johnson, Bryan Orme, and John Howell Sawtooth Software
  • Thomas Otter, Ohio State University
  • Kevin Lattery, Keith Chrzan, and Doug Malcom, Maritz Research
  • Jay Magidson, Statistical Innovations and Jeroen K. Vermunt, Tilburg University
  • Phil Hendrix, immr and Stuart Drucker, Drucker Analytics
  • Chris Diener, Lieberman Research Worldwide
  • Luiz Sá Lucas, IDS Market Analysis
  • Patrick Moriarty, Scott Porter, OTX Research and John Fiedler, 12 Americans
  • Joseph Retzer and Ming Shan, Maritz Research
  • Charles E. Cunningham, Heather Rimas, and Ken Deal, McMaster University
  • Michael G. Mulhern, Mulhern Consulting, Douglas L. MacLachlan, and Stephen Samaha, University of Washington Business School
  • Greg Rogers, P&G
  • Larry Goldberger, Adelphi Research by Design
  • Frank Berkers, Gerard Loosschilder, SKIM Group and Mary Anne Cronk, Philips Lifeline Systems
  • Greg Allenby and Qing Liu, Ohio State University
  • Jorge Alejandro and Kurt A. Pflughoeft, Market Probe
  • Lynd Bacon, LBA, Peter Lenk, University of Michigan, Katya Seryakova & Ellen Veccia, Knowledge Networks

To see the full program outline, including abstracts, please visit:

Early-bird deadline is August 15 for registration.