ARC: Community: ELMAR: Posting

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Evidence-based Missives by Scott Armstrong

In the drive for uniformity, the Wharton School removed all of my ELMAR postings from my home page in late 2006. Fortunately, the Marketing Department has been able to restore the contributions related to evidence-based findings. There are 45 of them and they are listed under "Evidence-based missives" at http://jscottarmstrong.com

Here are what seemed to be the top ten judging from interest shown:

1. Does Formal Strategic Planning Really Help?, Mar. 16, 2005
2. Improving Learning at Universities: Who is Responsible? Evidence-based Recommendations, Jan. 18, 2005
3. How to improve service quality and satisfaction, Feb. 27, 2004
4. Where does useful knowledge come from? Jan. 29, 2004
5. How to write a persuasive management report, Oct. 21, 2003
6. Why we argue about the war on terrorism: Bad forecasts and how to avoid them, March 25, 2003
7. Competent graduates or happy customers? October 28, 2002
8. Don’t do SWOT: A note on marketing planning, January 11, 2002
9. Use of portfolio matrices for marketing planning, December 7, 2002
10. On the use of focus groups, October 23, 2001

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J. Scott Armstrong
Professor of Marketing, 747 Huntsman, The Wharton School, U. of PA, Phila, PA 19104
http://www.jscottarmstrong.com
home phone 610 622 6480
Home address: 645 Harper Ave., Drexel Hill, PA 19026
Fax at school: 215 898 2534

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