ARC: Community: ELMAR: TOC areas: services: journals

Services Marketing Quarterly  Relevant ARCategory: Marketing Journals

---

2007

Strategic Marketing Guidelines for Financial Planning Professionals
–Rachel K Smith, Ashvin P. Vibhakar, Andy Terry [Publisher] [Google Scholar]

School Choice Attributes: Positioning a Private School
–R. Stephen Parker, Sherry Cook, Charles E. Pettijohn [Publisher] [Google Scholar]

Marketplace Interaction Styles and Consumer Free-Riding: The Relationship Between Assertiveness and Aggressiveness and Attitudes Toward Consumer Free-Riding
–David Burns [Publisher] [Google Scholar]

Using Intramarketing to Gain Acceptance of Service Offerings Within an Organization
–James R. Lowry, Shaheen Borna, Scott A. Inks [Publisher] [Google Scholar]

---