TOC: Services Mar Quart


Services Marketing Quarterly, 28(4)

 ARC: Community: ELMAR: TOC

areas: services: journals

Services Marketing Quarterly 

Relevant ARCategory: Marketing Journals 


Strategic Marketing Guidelines for Financial Planning Professionals
Rachel K Smith, Ashvin P. Vibhakar, Andy Terry [Publisher] [Google Scholar]

School Choice Attributes: Positioning a Private School
R. Stephen Parker, Sherry Cook, Charles E. Pettijohn [Publisher] [Google Scholar]

Marketplace Interaction Styles and Consumer Free-Riding: The Relationship Between Assertiveness and Aggressiveness and Attitudes Toward Consumer Free-Riding
David Burns [Publisher] [Google Scholar]

Using Intramarketing to Gain Acceptance of Service Offerings Within an Organization
James R. Lowry, Shaheen Borna, Scott A. Inks [Publisher] [Google Scholar]