TOC: J Services Mar


Journal of Services Marketing, 21(4)

 ARC: Community: ELMAR: TOC

areas: services: journals

Journal of Services Marketing 

Relevant ARCategory: Marketing Journals 

An experimental investigation of the use of brand extension and co-branding strategies in the arts
Alain d’Astous, François Colbert, Marilyne Fournier [Publisher] [Google Scholar]

Understanding (customer-based) brand equity in financial services
Steven A. Taylor, Gary L. Hunter, Deborah L. Lindberg [Publisher] [Google Scholar]

Maintaining customer relationships in high credence services
Andreas B. Eisingerich, Simon J. Bell [Publisher] [Google Scholar]

Customers’ psychological needs in different service industries
Beth G. Chung-Herrera [Publisher] [Google Scholar]

Regaining a seat at the table: marketing management and the e-service opportunity
Tim Hughes [Publisher] [Google Scholar]

The complexity of relationship marketing for service customers
Tony Ward, Tracey S. Dagger [Publisher] [Google Scholar]