ARC: Community: ELMAR: TOC areas: methods: journals

International Journal of Market Research  Relevant ARCategory: Marketing Journals

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2007

Editorial
–Peter Mouncey

Viewpoint

Polling, politics and the press
–Deborah Mattison

Forum

The strength of British market research is British market researchers: a reply to Piercy
–Clive R. Boddy and Robin Croft

Valuing the visceral: the increasing importance of the rapid-affective response in assessing consumer behaviour
–Susan Bell, Suzanne Burdon, Jane Gregory and Josephine Watts

The choice between a five-point and a ten-point scale in the framework of customer satisfaction measurement
–Pedro S. Coelho and Susana P. Esteves

Predicting purchase decisions with different conjoint analysis methods: a Monte Carlo simulation
–Klaus Backhaus, Thomas Hillig and Robert Wilken

Experimental analysis of consumer stimulation and motivational states in shopping experiences
–Gianluigi Guido, Mauro Capestro and Alessandro M. Peluso

The web of insights: the art and practice of webnography
–Anjali Puri

Book reviews

Karen Adams and Ian Brace – An introduction to market and social research
–Nigel Bradley

Les Binet (ed.) – Advertising Works 14
–Peter M. Chisnall.