TOC: Intl J Mar Res


!International Journal of Market Research, 49(3)

 ARC: Community: ELMAR: TOC

areas: methods: journals

International Journal of Market Research 

Relevant ARCategory: Marketing Journals 


Peter Mouncey


Polling, politics and the press
Deborah Mattison


The strength of British market research is British market researchers: a reply to Piercy
Clive R. Boddy and Robin Croft

Valuing the visceral: the increasing importance of the rapid-affective response in assessing consumer behaviour
Susan Bell, Suzanne Burdon, Jane Gregory and Josephine Watts

The choice between a five-point and a ten-point scale in the framework of customer satisfaction measurement
Pedro S. Coelho and Susana P. Esteves

Predicting purchase decisions with different conjoint analysis methods: a Monte Carlo simulation
Klaus Backhaus, Thomas Hillig and Robert Wilken

Experimental analysis of consumer stimulation and motivational states in shopping experiences
Gianluigi Guido, Mauro Capestro and Alessandro M. Peluso

The web of insights: the art and practice of webnography
Anjali Puri

Book reviews

Karen Adams and Ian Brace – An introduction to market and social research
Nigel Bradley

Les Binet (ed.) – Advertising Works 14
Peter M. Chisnall.