Revisit: TechSIG Dissertation Award
AMA Technology & Innovation SIG extends the deadline for its Best Dissertation Proposal Award; Deadline now 9 Jul 2007
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AMA Technology & Innovation Special Interest
Group (TechSIG) Award Programs
New Submission Deadline: July 9, 2007
The “Technology & Marketing SIG Best Dissertation Award” is presented annually to the author of the most promising dissertation proposal within the following topical domains served by TechSIG (additional details on next page):
- The Impact of Technology on Marketing
- Marketing Technology-based Products and Services
- Development of Technology-/Knowledge-based Products and Services
- Candidates for a TechSIG Award do not have to be a member of TechSIG or the AMA to be eligible or to win.
- Candidates from both U.S. and non-U.S. Ph.D. programs are encouraged to submit proposals. TechSIG desires to be globally oriented.
- To avoid any conflict of interest, a member of the TechSIG Award Committee will not participate in the evaluation and selection process for the Most Promising Dissertation Proposal Award if any student from that member’s university submits an entry to the competition.
Entries into the Dissertation competition must be submitted to the chair of TechSIG’s Award committee by July 9, 2007. Electronic submissions are preferred (PDF file — 1st choice; Microsoft Word — 2nd choice). Winners will be announced at AMA Summer Educators’ Conference. Please submit proposals to:
College Station, TX 77843-4112
1) The Impact of Technology on Marketing. Including but not limited to topics examining the impact (or potential impact) of new technologies on: (a) Consumer behavior (i.e., decision making, search economies, comparison and evaluation processes, virtual shopping, relative influence of information gathered through new media technologies, etc.); (b) Business-to-consumer and business-to-business marketing (i.e., alliances, segmentation, interactive channels, relationship building, pricing on the web, e-commerce business models, measuring the effectiveness of new media, interactive communication strategies, legal and ethical issues related to interactive media, use of interactive media for marketing research and database marketing etc.).
2) Marketing Technology-based Products & Services. Including but not limited to topics related to the creation of new organizational forms and supply chains, launch and post launch strategies for high-tech or network-based products/services, dealing with uncertainties in rapidly evolving markets with rapidly evolving technologies, shortened product life cycles, fast market penetration strategies, sales forecasting, influencing technological standards in evolving industries, educating the market (consumers and channel members) on new technologies, market driving strategies, technological push strategies for high-tech products/services etc. Also encouraged are topics related to market research techniques for high-tech products and market forecasting for radical innovation.