ARC: Community: ELMAR: TOC areas: methods: journals

Quantitative Marketing and Economics  Relevant ARCategory: Marketing Journals

Customer relationship management in competitive environments: The positive implications of a short-term focus
–Julian Villanueva, Pradeep Bhardwaj, Sridhar Balasubramanian, Yuxin Chen [Publisher] [Google Scholar]

Advertising budgets in competitive environments
–Nolan Miller, Amit Pazgal [Publisher] [Google Scholar]

Modeling CLV: A test of competing models in the insurance industry
–Bas Donkers, Peter C. Verhoef, Martijn G. Jong [Publisher] [Google Scholar]

Used goods, not used bads: Profitable secondary market sales for a durable goods channel
–Jeffrey D. Shulman, Anne T. Coughlan [Publisher] [Google Scholar]