TOC: Quant Mar Econ


Quantitative Marketing and Economics, 5(2)

 ARC: Community: ELMAR: TOC

areas: methods: journals

Quantitative Marketing and Economics 

Relevant ARCategory: Marketing Journals 

Customer relationship management in competitive environments: The positive implications of a short-term focus
Julian Villanueva, Pradeep Bhardwaj, Sridhar Balasubramanian, Yuxin Chen [Publisher] [Google Scholar]

Advertising budgets in competitive environments
Nolan Miller, Amit Pazgal [Publisher] [Google Scholar]

Modeling CLV: A test of competing models in the insurance industry
Bas Donkers, Peter C. Verhoef, Martijn G. Jong [Publisher] [Google Scholar]

Used goods, not used bads: Profitable secondary market sales for a durable goods channel
Jeffrey D. Shulman, Anne T. Coughlan [Publisher] [Google Scholar]