Marketing Strategy Textbooks


Anne Brumbaugh queries about textbooks to use with simulations in a capstone Marketing Management course

 ARC: Community: ELMAR: Posting

areas: strategy: dialog

I have used the Marketplace Simulations several times now ( I will be using the Marketing Strategy simulation in a capstone undergraduate Marketing Management class this fall. Has anyone used a textbook with this simulation (or any of their marketing simulations) with a degree of success? Ideally, I’m looking for a shorter marketing strategy "framework" paperback text appropriate for senior undergraduates. I’m open to any and all suggestions, however.

Thanks in advance. — Anne Brumbaugh

Until July 31:
Wake Forest University ~ Babcock Graduate School of Management
P. O. Box 7659 ~ 3134 Worrell Professional Center
Winston-Salem, NC 27109-7659
Phone: 336-758-3499 Fax: 336-758-4514

After August 15:
College of Charleston ~ School of Business and Economics

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