ARC: Community: ELMAR: Posting

areas: services: journals

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Free Online Access to JSR offered by SAGE Publications

JSR: HIGHLY RANKED AMONG BUSINESS JOURNALS (Impact Factor: 1.722)
Source: 2006 Thomson Scientific JCR (formerly ISI)

Read content from this highly ranked journal with a free online trial to Journal of Service Research (July-August 2007)

Take advantage of SAGE’s free trial to journals in Marketing and Hospitality, including Journal of Service Research. All you have to do is register at:

https://online.sagepub.com/cgi/register?registration=FT1079212.

Once registered, you will have full-text online access! You can browse abstracts, perform quick or advanced keyword searches, and download full-text articles, such as these highly accessed articles from the Journal:

• "Managing Customers for Value: An Overview and Research Agenda" by V. Kumar, Katherine N. Lemon, and A. Parasuraman

  Read the article at http://jsr.sagepub.com/cgi/reprint/9/2/87

• "Modeling Customer Lifetime Value" by Sunil Gupta, Dominique Hanssens, Bruce Hardie, Wiliam Kahn, V. Kumar, Nathaniel Lin, Nalini Ravishanker, and S. Sriram

  Read the article at http://jsr.sagepub.com/cgi/reprint/9/2/139

• "Linking Brand Equity to Customer Equity" by Robert P. Leone, Vithala R. Rao, Kevin Lane Keller, Anita Man Luo, Leigh McAlister, and Rajendra Srivastava

  Read the article at http://jsr.sagepub.com/cgi/reprint/9/2/125

You’ll also have access to any new issues that are posted online during the free access period! So make sure to bookmark your favorite journal pages and check back often for recently published articles.

Registration (https://online.sagepub.com/cgi/register?registration=FT1079212) only takes a minute, and, once completed, you will have hundreds of articles available to you for free. Act now as this special free access offer ends on August 31, 2007!

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