Business Market Management


3rd Annual International Conference on Business Market Management , St. Gallen, Switzerland, 12-14 Mar 2008; Deadline 31 Oct 2007

 ARC: Community: ELMAR: Posting

areas: b2b: call


3rd Annual International Conference on Business Market Management
March 12 – 14, 2008 in St. Gallen, Switzerland

Annually leading academics in the field of business-to-business markets meet at the International Conference on Business Market Management to present and discuss latest research results. In 2008 the conference will be hosted by the University of St.Gallen in Switzerland. We welcome researchers and practitioners in the field of business-to-business markets to share their knowledge while enjoying a stimulating and diverse program complemented by the opportunity to network with colleagues and friends.

We encourage manuscript submissions including (but not limited to) the following topics:

  • New market opportunities and innovations in business-to-business markets
  • The role of services in business-to-business transactions
  • Relationships and CRM in business-to-business markets
  • Market orientation in business-to-business markets
  • The effects of globalization in business market management
  • Business market management in the value chain
  • Industrial services and innovative business models
  • The role of information in business markets

Seminal papers and meta-analytical studies on business market management

Relevant generic theories elucidating the specific field of b2b-marketing

We are keen to receive both strong and innovative conceptual papers as well as empirical papers with a profound theoretical basis. The submission of abstracts of work in progress is also encouraged.

Manuscripts and abstracts should be submitted per email to and must meet the following criteria: They should be written in American English in a Microsoft or compatible format. As a rule, the maximum length of an article is 25 pages (approximately 7000 words) including references, tables and figures. Abstracts are expected to have a length of about 5 pages. Please check jbm’s general “Authors’ Guidelines” for all further style and format rules.


31th October 2007: Submission of abstracts and/or full papers (“competitive papers”).

Beginning of January 2008: Announcement of acceptance and invitation for presentation.

Beginning of March 2008: Reviewers’ feedback (jbm) for full papers.


Dr. Dirk Zupancic, University of St.Gallen, Institute of Marketing and Retailing, Centre of Competence in B2B Marketing and Sales, CH-9000 St. Gallen, Switzerland, Tel: +41/71/224 28 75, Fax: +41/71/224 28 35,,