ARC: Community: ELMAR: TOC areas: management: journals

Marketing Intelligence & Planning  Relevant ARCategory: Marketing Journals

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Is your doctorate really necessary?
–Michael J. Thomas [Publisher] [Google Scholar]

Cultural openness and consumer ethnocentrism: an empirical analysis of Turkish consumers
–Murat Hakan Altintas, Tuncer Tokol [Publisher] [Google Scholar]

The relationship between marketing strategies and performance in an economic crisis
–Mehmet Haluk Köksal, Engin Özgül [Publisher] [Google Scholar]

A new approach to customer targeting under conditions of information shortage
–You-Ping Yu, Shu-Qin Cai [Publisher] [Google Scholar]

Factors affecting the utilization of the internet by internationalizing firms in transition markets: Evidence from Vietnam
–Tho D. Nguyen [Publisher] [Google Scholar]

The influence of culture and size upon inter-firm marketing cooperation: A case study of the salmon farming industry
–Christian Felzensztein, Eli Gimmon [Publisher] [Google Scholar]

Identifying cross-selling opportunities, using lifestyle segmentation and survival analysis
–Jake Ansell, Tina Harrison, Tom Archibald [Publisher] [Google Scholar]

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