TOC: Mar Intel & Plan


Marketing Intelligence & Planning, 25(4)

 ARC: Community: ELMAR: TOC

areas: management: journals

Marketing Intelligence & Planning 

Relevant ARCategory: Marketing Journals 

Is your doctorate really necessary?
Michael J. Thomas [Publisher] [Google Scholar]

Cultural openness and consumer ethnocentrism: an empirical analysis of Turkish consumers
Murat Hakan Altintas, Tuncer Tokol [Publisher] [Google Scholar]

The relationship between marketing strategies and performance in an economic crisis
Mehmet Haluk Köksal, Engin Özgül [Publisher] [Google Scholar]

A new approach to customer targeting under conditions of information shortage
You-Ping Yu, Shu-Qin Cai [Publisher] [Google Scholar]

Factors affecting the utilization of the internet by internationalizing firms in transition markets: Evidence from Vietnam
Tho D. Nguyen [Publisher] [Google Scholar]

The influence of culture and size upon inter-firm marketing cooperation: A case study of the salmon farming industry
Christian Felzensztein, Eli Gimmon [Publisher] [Google Scholar]

Identifying cross-selling opportunities, using lifestyle segmentation and survival analysis
Jake Ansell, Tina Harrison, Tom Archibald [Publisher] [Google Scholar]