Services Marketing Consortium


14th Annual Services Marketing Doctoral Consortium, San Francisco, 3-4 Oct 2007

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14th Annual Services Marketing Doctoral Consortium San Francisco, California October 3-4, 2007

The Services Marketing Special Interest Group (SERVSIG) of the American Marketing Association is pleased to announce the Fourteenth Annual Services Marketing Doctoral Consortium. The Consortium directly precedes the Frontiers in Service Conference and is designed to help doctoral students and new faculty in their academic careers as researchers and teachers of services marketing.

By promoting an intimate and collegial atmosphere, the Consortium provides a wonderful opportunity to interact with the field’s leading scholars and build relationships with peers interested in services marketing research. This years event stresses the relevance of services research to marketing science and practice. Toward that end, research sessions will highlight contemporary topics within the behavioral, managerial, and quantitative modeling areas of services marketing. The teaching session will provide useful insights and pedagogical tips. The highlight of the Consortium is the student research development activity which will allow attendees to work in small groups with experienced researchers to discuss and flesh out research ideas submitted by the doctoral students.

The AMA SERVSIG is proud to acknowledge Arizona State Universitys Center for Services Leadership (CSL) as the key sponsor and host for this years doctoral consortium. The generous support from the Center for Services Leadership enables SERVSIG to retain the low registration costs for the Consortium and offer travel scholarships for attendees. A full day of sessions (7:30 a.m. – 5:30 p.m.) is planned for Thursday, October 4 at the Westin St. Francis Hotel, San Francisco.

Featured speakers include Mary Jo Bitner, Mike Brady, Mark Gabbott, Dwayne Gremler, Jos Lemmink, Katherine Lemon, A. Parasuraman, Roland Rust, Valerie Folkes, and other renowned scholars.

This day-long event not only helps to shape one’s own stream of research but also fosters the development of professional networks and research partnerships. For additional information about the Fourteenth Annual Services Marketing Consortium, contact Professor Tom DeWitt ( or Shashi Matta ( via email.

Check the SERVSIG website periodically for consortium updates at:

To obtain more information, or to register for the Consortium and/or the

Frontiers in Service Conference, please visit the Frontiers web site:

The Doctoral Consortium accepts electronic registrations only.