TOC: J Prod Brand Man


Journal of Product & Brand Management, 16(3)

 ARC: Community: ELMAR: TOC

areas: product: journals

Journal of Product & Brand Management 

Relevant ARCategory: Marketing Journals 

Brand and product building: the case of the Cyprus wine industry
Demetris Vrontis, Ioanna Papasolomou [Publisher] [Google Scholar]

Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the “Freedom Food” brand
Morven G. McEachern, Monika J.A. Schröder, Joyce Willock, Jeryl Whitelock, Roger Mason [Publisher] [Google Scholar]

The impact of program brands on consumer evaluations of television and radio broadcaster brands
Peter Drinkwater, Mark Uncles [Publisher] [Google Scholar]

Family as a source of consumer-based brand equity
R. Bravo Gil, E. Fraj Andrés, E. Martínez Salinas [Publisher] [Google Scholar]

Price endings and consumer segmentation
Christine Harris, Jeffery Bray [Publisher] [Google Scholar]

High-low context cultures and price-ending practices
Adam Nguyen, Roger M. Heeler, Zinaida Taran [Publisher] [Google Scholar]