ARC: Community: ELMAR: TOC areas: product: journals

Journal of Product & Brand Management  Relevant ARCategory: Marketing Journals

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Brand and product building: the case of the Cyprus wine industry
–Demetris Vrontis, Ioanna Papasolomou [Publisher] [Google Scholar]

Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the “Freedom Food” brand
–Morven G. McEachern, Monika J.A. Schröder, Joyce Willock, Jeryl Whitelock, Roger Mason [Publisher] [Google Scholar]

The impact of program brands on consumer evaluations of television and radio broadcaster brands
–Peter Drinkwater, Mark Uncles [Publisher] [Google Scholar]

Family as a source of consumer-based brand equity
–R. Bravo Gil, E. Fraj Andrés, E. Martínez Salinas [Publisher] [Google Scholar]

Price endings and consumer segmentation
–Christine Harris, Jeffery Bray [Publisher] [Google Scholar]

High-low context cultures and price-ending practices
–Adam Nguyen, Roger M. Heeler, Zinaida Taran [Publisher] [Google Scholar]

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