TOC: J Fin Serv Mar


Journal of Financial Services Marketing, 11(3)

 ARC: Community: ELMAR: TOC

areas: sectors: journals

Journal of Financial Services Marketing 

Relevant ARCategory: Marketing Journals 

February, 2007

Generations X and Y’s internet banking usage in Australia
Joo-Gim Heaney [Publisher] [Google Scholar]

Mutual fund performance and fund prospectus clarity
James Philpot and Don T Johnson [Publisher] [Google Scholar]

Customer retention measurement in the UAE banking sector
Norizan Mohd Kassim and Nizar Souiden [Publisher] [Google Scholar]

Switching customers from branches to internet: A credit union’s journey
Srinivasa Katuri and Monica Lam [Publisher] [Google Scholar]

Brand portfolio options for the UK retail banks
Greg Harris [Publisher] [Google Scholar]

An analysis of financial services brand marks
Darryl W Miller, Jacque E Foust and Ozcan Kilic [Publisher] [Google Scholar]

Practice Paper

Bundling in banking – A powerful strategy to increase profits
Martin Koderisch, Georg Wuebker, Jens Baumgarten and Jonathan Baillie [Publisher] [Google Scholar]