ARC: Community: ELMAR: TOC areas: sectors: journals

Journal of Financial Services Marketing  Relevant ARCategory: Marketing Journals

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February, 2007

Generations X and Y’s internet banking usage in Australia
–Joo-Gim Heaney [Publisher] [Google Scholar]

Mutual fund performance and fund prospectus clarity
–James Philpot and Don T Johnson [Publisher] [Google Scholar]

Customer retention measurement in the UAE banking sector
–Norizan Mohd Kassim and Nizar Souiden [Publisher] [Google Scholar]

Switching customers from branches to internet: A credit union’s journey
–Srinivasa Katuri and Monica Lam [Publisher] [Google Scholar]

Brand portfolio options for the UK retail banks
–Greg Harris [Publisher] [Google Scholar]

An analysis of financial services brand marks
–Darryl W Miller, Jacque E Foust and Ozcan Kilic [Publisher] [Google Scholar]

Practice Paper

Bundling in banking – A powerful strategy to increase profits
–Martin Koderisch, Georg Wuebker, Jens Baumgarten and Jonathan Baillie [Publisher] [Google Scholar]

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