TOC: Intl J Bank Mar


International Journal of Bank Marketing, 25(4)

 ARC: Community: ELMAR: TOC

areas: sectors: journals

International Journal of Bank Marketing 

Relevant ARCategory: Marketing Journals 

An exploratory study of negative option marketing: good, bad or ugly?
Jane W. Licata, C.W. Von Bergen [Publisher] [Google Scholar]

The adoption and usage of credit cards by urban-affluent consumers in China
Steve Worthington, David Stewart, Xiongwen Lu [Publisher] [Google Scholar]

Relational benefits and customer satisfaction in retail banking
Arturo Molina, David Martín-Consuegra, Águeda Esteban [Publisher] [Google Scholar]

Music, scent and time preferences for waiting lines
John McDonnell [Publisher] [Google Scholar]