TOC: Intl J Bank Mar
Introduction
International Journal of Bank Marketing, 25(4)
![]() |
International Journal of Bank Marketing
Relevant ARCategory: Marketing Journals |
An exploratory study of negative option marketing: good, bad or ugly?
–Jane W. Licata, C.W. Von Bergen [Publisher] [Google Scholar]
The adoption and usage of credit cards by urban-affluent consumers in China
–Steve Worthington, David Stewart, Xiongwen Lu [Publisher] [Google Scholar]
Relational benefits and customer satisfaction in retail banking
–Arturo Molina, David Martín-Consuegra, Águeda Esteban [Publisher] [Google Scholar]
Music, scent and time preferences for waiting lines
–John McDonnell [Publisher] [Google Scholar]