ARC: Community: ELMAR: TOC areas: management: journals

Journal of the Academy of Marketing Science  Relevant ARCategory: Marketing Journals

Customer-based corporate reputation of a service firm: scale development and validation
–Gianfranco Walsh and Sharon E. Beatty [Publisher] [Google Scholar]

SERVCON: development and validation of a multidimensional service convenience scale
–Kathleen Seiders, Glenn B. Voss, Andrea L. Godfrey and Dhruv Grewal [Publisher] [Google Scholar]