TOC: J Interactive Adv

Introduction

Journal of Interactive Advertising, 7(2)

 ARC: Community: ELMAR: TOC

areas: promotion: journals

Journal of Interactive Advertising 

Relevant ARCategory: Marketing Journals 


Special Issue on Mobile Advertising Issues and Challenges

Note From Guest Editor
Shintaro Okazaki [Publisher] [Google Scholar]

Attitude toward Location-based Advertising
Gordon C. Bruner II & Anand Kumar [Publisher] [Google Scholar]

Determinants of Effective SMS Advertising: An Experimental Study
Dimitris Drossos, George M. Giaglis, George Lekakos, Flora Kokkinaki, & Maria G. Stavraki [Publisher] [Google Scholar]

Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising
Ramaprasad Unni & Robert Harmon [Publisher] [Google Scholar]

An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising
Marko Merisavo, Sami Kajalo, Heikki Karjaluoto, Ville Virtanen, Sami Salmenkivi, Mika Raulas, & Matti Leppäniemi [Publisher] [Google Scholar]

Perceptions and Recall of Advertising Content Presented on Mobile Handled Devices
Suzanne Altobello Nasco & Gordon C. Bruner II [Publisher] [Google Scholar]