TOC: J Acad Mar Sci


Journal of the Academy of Marketing Science, 35(2)

 ARC: Community: ELMAR: TOC

areas: management: journals

Journal of the Academy of Marketing Science 

Relevant ARCategory: Marketing Journals 

June, 2007

Measuring and maximizing customer equity: a critical analysis
V. Kumar, Morris George [Publisher] [Google Scholar]

Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs
Stephen J. Carson, Robert D. Jewell, Christopher Joiner [Publisher] [Google Scholar]

Should a quality sub-brand be located before or after the parent brand? An application of composite concept theory
Myung-Soo Jo [Publisher] [Google Scholar]

Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments
Monika Kukar-Kinney, Dhruv Grewal [Publisher] [Google Scholar]

The negative effect of policy restrictions on consumers? post-purchase reactions to price-matching guarantees
Hooman Estelami, Dhruv Grewal, Anne L. Roggeveen [Publisher] [Google Scholar]

The ad creativity cube: conceptualization and initial validation
Swee Hoon Ang, Yih Hwai Lee, Siew Meng Leong [Publisher] [Google Scholar]

The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition
Florian v. Wangenheim, Tomás Bayón [Publisher] [Google Scholar]

Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting
Dhruv Grewal, Gopalkrishnan R. Iyer, Jerry Gotlieb, Michael Levy [Publisher] [Google Scholar]

Utilization of new technologies: organizational adaptation to business environments
Namwoon Kim, Jae H. Pae [Publisher] [Google Scholar]

Managerial, organizational, and external drivers of sales effectiveness in export market ventures
Evangelia Katsikea, Marios Theodosiou, Robert E. Morgan [Publisher] [Google Scholar]

Institutionalization of ethics and its consequences: a survey of marketing professionals
Anusorn Singhapakdi, Scott J. Vitell [Publisher] [Google Scholar]

Life course perspectives on consumer behavior
George P. Moschis [Publisher] [Google Scholar]