TOC: J Acad Mar Sci


Journal of the Academy of Marketing Science, 35(1)

 ARC: Community: ELMAR: TOC

areas: management: journals

Journal of the Academy of Marketing Science 

Relevant ARCategory: Marketing Journals 

March, 2007

New and improved! A look at the future
David W. Stewart [Publisher] [Google Scholar]

On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets
Stanley F. Slater, G. Tomas M. Hult and Eric M. Olson [Publisher] [Google Scholar]

Capabilities and financial performance: the moderating effect of strategic type
Michael Song, C. Anthony Di Benedetto and Robert W. Nason [Publisher] [Google Scholar]

Innovativeness and new product success: insights from the cumulative evidence
David M. Szymanski, Michael W. Kroff and Lisa C. Troy [Publisher] [Google Scholar]

How do enhanced and unique features affect new product preference? The moderating role of product familiarity
Kevin Zheng Zhou and Kent Nakamoto [Publisher] [Google Scholar]

Does innate consumer innovativeness relate to new product/service adoption behavior? The intervening role of social learning via vicarious innovativeness
Subin Im, Charlotte H. Mason and Mark B. Houston [Publisher] [Google Scholar]

Low price signal default: an empirical investigation of its consequences
Sujay Dutta, Abhijit Biswas and Dhruv Grewal [Publisher] [Google Scholar]

The effects of perceived scarcity on consumers’ processing of price information
Rajneesh Suri, Chiranjeev Kohli and Kent B. Monroe [Publisher] [Google Scholar]

Technology use on the front line: how information technology enhances individual performance
Suresh Sundaram, Andrew Schwarz, Eli Jones and Wynne W. Chin [Publisher] [Google Scholar]

How culture matters in children’s purchase influence: a multi-level investigation
Michel Laroche, Zhiyong Yang, Chankon Kim and Marie-Odile Richard [Publisher] [Google Scholar]