Managerial Issues in Marketing
EDEN Doctoral Seminar on Managerial Issues in Marketing, Groningen, 26-30 Nov 2007
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EDEN Doctoral Seminar on Managerial Issues in Marketing
EIASM, Groningen, The Netherlands, November 26-30, 2007
The course is divided into three general themes: (1) Marketing Strategy and Innovation, (2) Customer Management and Models, and (3) Branding a Behavioral Perspective.
Instructors are Peter C. Verhoef, Stijn van Osselaer, and Ajay Kohli.
Full information at