ARC: Community: ELMAR: Posting

areas: management: PhD

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EDEN Doctoral Seminar on Managerial Issues in Marketing
EIASM, Groningen, The Netherlands, November 26-30, 2007

The course is divided into three general themes: (1) Marketing Strategy and Innovation, (2) Customer Management and Models, and (3) Branding a Behavioral Perspective.

Instructors are Peter C. Verhoef, Stijn van Osselaer, and Ajay Kohli.

Full information at

http://www.eiasm.org/frontoffice/eden_announcement.asp?event_id=535

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