ARC: Community: ELMAR: TOC areas: methods: journals

Marketing Letters  Relevant ARCategory: Marketing Journals

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June, 2007

The positive and negative effects of inventory on category purchase: An empirical analysis
–David R. Bell, Yasemin Boztu? [Publisher] [Google Scholar]

Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities
–Martin Schreier, Stefan Oberhauser, Reinhard Prügl [Publisher] [Google Scholar]

Strategy and response to purchase intention questions
–Jayson L. Lusk, Leatta McLaughlin, Sara R. Jaeger [Publisher] [Google Scholar]

Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience
–Óscar González-Benito, César A. Bustos-Reyes, Pablo A. Muñoz-Gallego [Publisher] [Google Scholar]

Brand extension naming strategies: An exploratory study of the impact of brand traits
–Wilfried R. Vanhonacker [Publisher] [Google Scholar]

On dynamic selection of households for direct marketing based on Markov chain models with memory
–Pieter W. Otter [Publisher] [Google Scholar]

Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses
–Carolyn Bonifield, Catherine Cole [Publisher] [Google Scholar]

The influence of TV viewing on consumers’ body images and related consumption behavior
–Martin Eisend, Jana Möller [Publisher] [Google Scholar]

Shelf sequence and proximity effects on online grocery choices
–Els Breugelmans, Katia Campo, Els Gijsbrechts [Publisher] [Google Scholar]

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