TOC: Mar Letters


Marketing Letters, 18(1/2)

 ARC: Community: ELMAR: TOC

areas: methods: journals

Marketing Letters 

Relevant ARCategory: Marketing Journals 

June, 2007

The positive and negative effects of inventory on category purchase: An empirical analysis
David R. Bell, Yasemin Boztu? [Publisher] [Google Scholar]

Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities
Martin Schreier, Stefan Oberhauser, Reinhard Prügl [Publisher] [Google Scholar]

Strategy and response to purchase intention questions
Jayson L. Lusk, Leatta McLaughlin, Sara R. Jaeger [Publisher] [Google Scholar]

Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience
Óscar González-Benito, César A. Bustos-Reyes, Pablo A. Muñoz-Gallego [Publisher] [Google Scholar]

Brand extension naming strategies: An exploratory study of the impact of brand traits
Wilfried R. Vanhonacker [Publisher] [Google Scholar]

On dynamic selection of households for direct marketing based on Markov chain models with memory
Pieter W. Otter [Publisher] [Google Scholar]

Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses
Carolyn Bonifield, Catherine Cole [Publisher] [Google Scholar]

The influence of TV viewing on consumers’ body images and related consumption behavior
Martin Eisend, Jana Möller [Publisher] [Google Scholar]

Shelf sequence and proximity effects on online grocery choices
Els Breugelmans, Katia Campo, Els Gijsbrechts [Publisher] [Google Scholar]