Health Care Management and Marketing


Special issue of Management Research News edited by Karen Spens and Pia Polsa; Deadline 8 Oct 2007

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Management Research News (MRN)

Call For Papers Special Issue on: "Health Care Management and Marketing" Guest Editor: Ph.D, Karen Spens, Hanken, Swedish School of Economics and Business Administration, Helsinki, Finland Co-editor: Ph.D. Pia Polsa, Hanken, Swedish School of Economics and Business Administration, Helsinki, Finland

Health care is usually organized by the public sector while private institutions complement, supplement or compete with the public system. Increasing requirements to provide and distribute health care equally, evenly and fairly and the vast amount of actors, activities and resources involved, make health care systems a complex area of study. Whereas the complexity is universal, different national health systems face a variety of challenges. Key concerns in developed countries are the aging population and increased health awareness, which increase the demand of care and shift the focus of care. In addition there is an increasing pressure on health care organizations to improve performance (quality, effectiveness, efficiency, health outcome) and at the same time decrease costs. The less developed countries face other concerns, with more acute treatment needs and a highly uneven distribution of health care. This special issue addresses these different challenges and aims at providing the latest update on research conducted in the field of health care management and marketing in a global context.

Subject Coverage

All research which contributes to understanding of health care management and marketing is welcome. Contributors are encouraged to submit original manuscripts that are conceptual, case study or empirically-based.

A list of suggested topics/areas includes but is not limited to the following:

  • logistics and supply chain management
  • comparative studies (cross-cultural, cross-national, cross-regional, urban vs. rural, private vs. public, developed vs. undeveloped)
  • branding health care products
  • social marketing and health care
  • marketing the idea of healthy life
  • concepts of quality, trust, loyalty, and commitment in patient-provider relationships
  • performance measurement (service quality, effectiveness, health outcome)
  • benchmarking
  • private/public management and marketing
  • relationship marketing and management of health care
  • exporting health care/health care expertise
  • FDI of health care

Notes for Intending Authors

Management Research News is a peer reviewed academic journal recently acquired by Emerald Publishing and has been in publication for 30 years. Its emphasis is to publish internationally focused management research studies focusing on timely results and implications of the research, with rapid feedback and turnaround time. Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. All papers are refereed through a peer review process. Empirical approaches, case studies, analytical modeling, and conceptual/theoretical papers are all encouraged. Papers should follow the author guidelines and are not allowed to exceed 6000 words. Electronic submissions to the Co- Editor through email are preferred:

Important Dates

Closing date for submission of manuscripts: 8 October 2007 Communication of initial decision on manuscripts: 7 December 2007 Resubmission of revised manuscripts: 8 February 2008

Expected Publication Date: early 2008

Ph.D.Karen Spens
Acting Professor, Hanken
Department of Marketing
P.O Box 479
00101, Helsinki, Finland

Ph.D. Pia Polsa
Associate Professor, Hanken
Department of Marketing
P.O Box 479
00101, Helsinki, Finland