ARC: Community: ELMAR: TOC areas: cb: journals

Psychology and Marketing  Relevant ARCategory: Marketing Journals

---

June, 2007

Humor and ad memorability: On the contributions of humor expectancy, relevancy, and need for humor
–James J. Kellaris, Thomas W. Cline [Publisher] [Google Scholar]

The mediating effect of satisfaction on consumers’ switching intention
–Carmen Antón, Carmen Camarero, Mirtha Carrero [Publisher] [Google Scholar]

Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement
–Kawpong Polyorat, Dana L. Alden, Eugene S. Kim [Publisher] [Google Scholar]

Customers’ values, beliefs on sustainable corporate performance, and buying behavior
–Christy M. Collins, Linda Steg, Martine A. S. Koning [Publisher] [Google Scholar]

---