TOC: Psych & Mar


Psychology and Marketing, 24(6)

 ARC: Community: ELMAR: TOC

areas: cb: journals

Psychology and Marketing 

Relevant ARCategory: Marketing Journals 

June, 2007

Humor and ad memorability: On the contributions of humor expectancy, relevancy, and need for humor
James J. Kellaris, Thomas W. Cline [Publisher] [Google Scholar]

The mediating effect of satisfaction on consumers’ switching intention
Carmen Antón, Carmen Camarero, Mirtha Carrero [Publisher] [Google Scholar]

Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement
Kawpong Polyorat, Dana L. Alden, Eugene S. Kim [Publisher] [Google Scholar]

Customers’ values, beliefs on sustainable corporate performance, and buying behavior
Christy M. Collins, Linda Steg, Martine A. S. Koning [Publisher] [Google Scholar]