ARC: Community: ELMAR: TOC areas: management: journals

Harvard Business Review  Relevant ARCategory: Marketing Journals

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May, 2007

Surviving Your New CEO
–Kevin P. Coyne and Edward J. Coyne, Sr. [Publisher] [Google Scholar]

Inner Work Life: Understanding the Subtext of Business Performance
–Teresa M. Amabile and Steven J. Kramer [Publisher] [Google Scholar]

Strategies to Crack Well-Guarded Markets
–David J. Bryce and Jeffrey H. Dyer [Publisher] [Google Scholar]

Customer Focus

Silo Busting: How to Execute on the Promise of Customer Focus
–Ranjay Gulati [Publisher] [Google Scholar]

Even Commodities Have Customers
–François M. Jacques [Publisher] [Google Scholar]

HBR Case Study

The Dark Side Of Customer Analytics
–Thomas H. Davenport and Jeanne G. Harris [Publisher] [Google Scholar]

Best Practice

The Value Captor’s Process: Getting the Most Out of Your New Business Ventures
–Rita Gunther McGrath and Thomas Keil [Publisher] [Google Scholar]

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