TOC: J Data Mar


Journal of Database Marketing, 14(2)

 ARC: Community: ELMAR: TOC

areas: direct: journals

Journal of Database Marketing 

Relevant ARCategory: Marketing Journals 


John Ozimek [Publisher]

Managing retention – Who does it well?
Merlin Stone and Dak Liyanearachchi [Publisher] [Google Scholar]

Database valuation: Putting a price on your prime asset
David Reed [Publisher] [Google Scholar]

A case study in the valuation of a database
Kelvin King [Publisher] [Google Scholar]

Churn management in the telecom industry of Pakistan: A comparative study of Ufone and Telenor
Sadia Jahanzeb and Sidrah Jabeen [Publisher] [Google Scholar]

Applying decision trees for value-based customer relations management: Predicting airline customers’ future values
Giuliano Tirenni, Christian Kaiser and Andreas Herrmann [Publisher] [Google Scholar]

Opinion Piece

The Shop
Tim Phillips [Publisher]

Legal Update

Specific performance of outsourcing contracts
Ewan Nettleton and Andrew Hill [Publisher]

Software Review

Self-service delivery and the growing roles of channels
Shaun Doyle [Publisher]