ARC: Community: ELMAR: TOC areas: direct: journals

Journal of Database Marketing  Relevant ARCategory: Marketing Journals

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2007

Editorial
–John Ozimek [Publisher]

Managing retention – Who does it well?
–Merlin Stone and Dak Liyanearachchi [Publisher] [Google Scholar]

Database valuation: Putting a price on your prime asset
–David Reed [Publisher] [Google Scholar]

A case study in the valuation of a database
–Kelvin King [Publisher] [Google Scholar]

Churn management in the telecom industry of Pakistan: A comparative study of Ufone and Telenor
–Sadia Jahanzeb and Sidrah Jabeen [Publisher] [Google Scholar]

Applying decision trees for value-based customer relations management: Predicting airline customers’ future values
–Giuliano Tirenni, Christian Kaiser and Andreas Herrmann [Publisher] [Google Scholar]

Opinion Piece

The Shop
–Tim Phillips [Publisher]

Legal Update

Specific performance of outsourcing contracts
–Ewan Nettleton and Andrew Hill [Publisher]

Software Review

Self-service delivery and the growing roles of channels
–Shaun Doyle [Publisher]

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