TOC: Industrial Mar Man


Industrial Marketing Management, 36(4)

 ARC: Community: ELMAR: TOC

areas: b2b: journals

Industrial Marketing Management 

Relevant ARCategory: Marketing Journals 

May, 2007

Assessing the evolution of sales knowledge: A 20-year content analysis
Brian C. Williams and Christopher R. Plouffe [Publisher] [Google Scholar]

Beating the odds in the innovation arena: The role of market and technology signals classification and noise?
Mark A.A.M. Leenders and Corné A.M. Voermans [Publisher] [Google Scholar]

Implementing market orientation in industrial firms: A multiple case study
Michael B. Beverland and Adam Lindgreen [Publisher] [Google Scholar]

Modeling agility of supply chain
Ashish Agarwal, Ravi Shankar and M.K. Tiwari [Publisher] [Google Scholar]

The environment and its impact on satisfaction with supplier performance: An investigation of the mediating effects of control mechanisms from the perspective of the manufacturer in the U.S.A.
Sungmin Ryu and Nermin Eyuboglu [Publisher] [Google Scholar]

Are key account relationships different? Empirical results on supplier strategies and customer reactions
Björn Sven Ivens and Catherine Pardo [Publisher] [Google Scholar]

Buyer animosity in business to business markets: Evidence from the French nuclear tests
Ron Edwards, Anne-Marie Gut and Felix Mavondo [Publisher] [Google Scholar]

Technological capability, social capital and the launch strategy for innovative products
Ming-Hung Hsieh and Kuen-Hung Tsai [Publisher] [Google Scholar]

A resource-advantage perspective of product–market strategy performance & strategic capital in high technology firms
Paul Hughes and Robert E. Morgan [Publisher] [Google Scholar]

The effects of influence strategies on dealer satisfaction and performance in Taiwan’s motor industry
Chi-Shiun Lai [Publisher] [Google Scholar]

Salesperson navigation: The intraorganizational dimension of the sales role
Christopher R. Plouffe and Donald W. Barclay [Publisher] [Google Scholar]

Optimal pricing and advertising strategy for introducing a new business product with threat of competitive entry
Manak C. Gupta and C. Anthony Di Benedetto [Publisher] [Google Scholar]