ARC: Community: ELMAR: TOC areas: relationships: journals

Journal of Relationship Marketing  Relevant ARCategory: Marketing Journals

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Editor’s Corner
–David Bejou [Publisher]

Relational Strategies in the Textile Sector: Internet Use
–Iné Küster, Natalia Vila [Publisher] [Google Scholar]

Strategic, Operational, and Analytical Customer Relationship Management: Attributes and Measures
–Reiny Iriana, Francis Buttle [Publisher] [Google Scholar]

Promoting Relationship Selling Behaviors to Establish Relationship Value: The Case of International Airlines
–Tser-Yieth Chen, Chie-Bein Chen, Ching-Yi Tsung [Publisher] [Google Scholar]

Country Effects on CRM Success
–Arun Sharma, Gopalkrishnan R. Iyer [Publisher] [Google Scholar]

Customer Perception, Customer Satisfaction, and Customer Loyalty Within Chinese Securities Business: Towards a Mediation Model for Predicting Customer Behavior
–Yingzi Xu, Robert Goedegebuure, Beatrice van der Heijden [Publisher] [Google Scholar]

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