TOC: J Relationship Mar


Journal of Relationship Marketing, 5(4)

 ARC: Community: ELMAR: TOC

areas: relationships: journals

Journal of Relationship Marketing 

Relevant ARCategory: Marketing Journals 

Editor’s Corner
David Bejou [Publisher]

Relational Strategies in the Textile Sector: Internet Use
Iné Küster, Natalia Vila [Publisher] [Google Scholar]

Strategic, Operational, and Analytical Customer Relationship Management: Attributes and Measures
Reiny Iriana, Francis Buttle [Publisher] [Google Scholar]

Promoting Relationship Selling Behaviors to Establish Relationship Value: The Case of International Airlines
Tser-Yieth Chen, Chie-Bein Chen, Ching-Yi Tsung [Publisher] [Google Scholar]

Country Effects on CRM Success
Arun Sharma, Gopalkrishnan R. Iyer [Publisher] [Google Scholar]

Customer Perception, Customer Satisfaction, and Customer Loyalty Within Chinese Securities Business: Towards a Mediation Model for Predicting Customer Behavior
Yingzi Xu, Robert Goedegebuure, Beatrice van der Heijden [Publisher] [Google Scholar]